Romeo Montague (of Romeo & Juliet fame) may have been onto something when posing the famous query:
What’s in a name?
And true, “That which we call a rose by any other name would smell as sweet”, but would you know it was a rose if you hadn’t seen it?
What is a name without a face behind it?
In today’s digital marketing world, its easy to create and establish an online identity based on your brand name or another chosen username. But who is behind that username? Do your customers/fan know? Do you?
Establishing yourself as a thought leader in your field means more than just creating and sharing relevant content, and engaging other professionals. You have to put a face to the name.
“Social Media” is just that. Social.
Think of your online identity as an extension of your physical identity. If you were at a big conference or meeting, you would go up to people and introduce yourself face to face, not get over the PA behind a curtain like some new version of the Wizard of Oz.
(Although even in the Wizard of Oz he had a giant floating head. But that’s neither here nor there)
Just because the content lives on the internet, does not mean that’s where it stops. Make sure to take some time to talk to people face to face, and introduce yourself in person. People are more likely to engage and connect when they can put a face to a username.
Get that pretty face of yours out there, and connect with your people.